Brand Review: The Pink-almighty Glossier
I was about to say: “I’m not that crazy about Glossier” — but I’ve just emptied my sixth tub of the Mega Greens Galaxy Pack face mask. So okay, maybe I am a fan. And I do stalk founder Emily Weiss on Instagram, perhaps more than occasionally.
As someone who supports local and independent brands as a hobby, I knew I wasn’t going to miss out on Glossier when I first came across the brand two years ago, back when the girl gang only sold a handful of products. I found the Instagram account filled with a cute shade of pink, and double-tapped on a photo of a box with printed wording: “Skin First. Makeup Second. Smile Always.” Immediately, I thought: I found my skincare soulmate! Because I do, too, value skincare (and smiles, of course) over anything else.
My first purchase was the twin mask packs — the Mega Greens Galaxy Pack and the Moisturizing Moon Mask – partly because it offered free shipping buying both back then. When the parcel arrived, I spent some time oohing and ahhing over the packaging: the single efficient and environmental-friendly cardboard box (instead of having a box placed in a box in another box) with a pink interior, and the signature Glossier-exclusive pink bubble wrap pouch holding the two pots of face masks. And did I mention it comes with stickers?
I am a frequent face mask user, and alternate between different types several times a week. Most of the time, I see them as a beauty chore, but after the first use of the Mega Greens Galaxy Pack, I found myself looking forward to using it again. You know how sometimes you go (or you want to go) on a diet cleanse for the body? This is like that, but for your beautiful face. Made using natural ingredients like extracts of parsley, spinach and cress, vitamin-rich fruit extracts, avocado oil and aloe, the mask is practically edible. It comes in a creamy, light green tinted clay form, and when spread across the face, gives a gentle tingly feel to the skin — which makes me think the mask is doing its detoxifying magic. I usually leave it on for about 20 minutes, when the cream turns transparent, and wash it off with warm water.
After the rinse-off is a clean, soft-textured face without any kind of irritation or redness, which I often get from using other masks. Often, I see white/black heads on my nose surface without any form of forceful extraction, and that, to me, is amazing, since I’m obsessed with anything remotely related to pore-cleaning. The best part is — my skin does not feel dry at all afterwards! I’ve actually bought this as a gift to give to a few girlfriends — and I only share goodness with those I love!
Meanwhile, despite being advertised as “intensely hydrating,” the Moisturizing Moon Mask didn’t seem to do much for my stubborn, dry skin, especially during colder months. However, it has a nice cooling texture, so I’ve mostly used it in the summer.
Other products I’ve purchased, or managed to purchase, considering how fast most of their products sell out, include the Soothing Face Mist, Milky Jelly Cleanser, Priming Moisturizer and Boy Brow. The Milky Jelly Cleanser is wonderful as a daily face wash, gently removing makeup and dirt. The rose scent instantly makes me feel girly-er and prettier. Because it uses poloxamer — a cleansing agent used in contact lens solution — it doesn’t sting my eyes! The Boy Brow brush is also a great product. In fact, I don’t leave the house without using it nowadays.
Verdict: I love Glossier’s brand image and the team’s effort in promoting the importance of skincare over makeup. Despite not finding one or two products in favor of my skin, most of goodies have now joined my cabinet of important beauty-full things. They don’t mess around when it comes to finding healthy ingredients for the skin, which is why I adore them. The prices are extremely reasonable, too!